Taking Advantage Of Social/Local/Mobile Search

Small business with limited advertising budget can create paid search campaigns limited only to mobile and tablets since the majority of searches on mobile devices are local anyway. They can also use free mobile site building tools to engage mobile users to convert or call with one click.

Being smaller and local means a lot less competition on your keywords. Due to lower competition from fewer competing advertisers, your cost will be lower and therefore you will get a better ROI (Return On Investment). You will also get a better position in the search engine results.

Google and Bing are starting to push local results a lot higher on the search results page and incorporate them as a part of the PPC ads. This gives smaller advertisers with local store presence a leg up over large enterprise-level ecommerce sites like Amazon, Ebay, Overstock, Zappos, etc; that traditionally don’t have a local footprint.

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