Bing Business Portal For Local Businesses

In April, 2011, Bing launched the new Bing Business Portal to increase the number of local business listings. This platform has gained wide acceptance by businesses seeking to increase local market share. The Bing Business Portal has accomplished its 5 main goals:

· Enables local businesses to have a stronger web presence

· Easier access to consumers seeking local businesses

· New custom features to increase recognition

· Accessible by mobile web

· Unique features for business promotion

These changes to the previous Bing Portal are consumer driven. Today, more than 50 percent of Americans use Smartphones. 43 percent of consumers who search for local businesses actually visit the brick and mortar location. 22 percent of those consumers actually purchase goods or services of the Bing listed business.

Attractive features include an option that allows businesses to select color schemes, highlight special offers or services or goods and to activate a click-to-call button.

Another impressive characteristic in the Bing Business Portal is the QR code. This barcode includes posted information about the business. Importantly, the QR code is accessible to Smartphones or any QR reader. Bing sends listed businesses with the QR barcode type sticker that can be displayed to customers.

In taking a more consumer-friendly approach, the Business Portal’s deal editor encourages local businesses to create deals or special offers, including coupons, promotions or rebates. Businesses can describe the promotion, list the expiration date and define any restrictions. Many businesses opt to integrate their deals through Facebook.

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