2012-01-13 Training With Armand

On Friday, January 13, 2012, we held a live training session with Armand Morin, our resident expert on the business and sales side of your local listings business.

This session was recorded and is available below. Here is a summary of what is included in this training:

Member Questions answered in this session…

  • “Should the main link on the Google Maps page go to a website URL or can it go to a Facebook page for the business? What are the pros and cons of each?”

Primary Training for This Session

In this session, Armand is discussing how to improve your sales when walking into and pitching a local business.

  • The importance of having a pre-defined strategy before you walk in the door
  • Having the right strategy starts with the products you are selling
  • Developing your product line in advance, strategically
  • Dealing with common objections
  • Using good “opening sentences” to help get your foot in the door
  • Going in with a dollar figure in mind, so you don’t get stuck in a pinch
  • Practice makes perfect when it comes to your pitch
  • Creating a “small package” backup plan
  • Avoiding customer “push-back”
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